Two of my favorite veteran radio sales thinkers recently got together on Radio-Info.com. Lindsay Wood Davis of Broadcast Management Strategies interviewed Roger Utnehmer of Nicolet Broadcasting and DoorCountyDailyNews.com. One of Roger’s thoughts really struck a cord with me. He said…
“We ask clients to put back 5% or l0% of gross revenue into advertising. If we are not investing that amount into development of our own most valuable resource, our sales staff, do we have standing to ask clients to make a similar investment into improving their businesses?”
Amen to that, Roger.
You can read the full article here, The RAB: Where are we today? Part III.
You can view the first two parts of Lindsay’s series, The RAB: Where are we today? (an interview with long-time RAB President and CEO, Gary Fries) and The RAB: Where are we today? Part II, (interview with radio veteran, Dean Sorenson)
